Saturday, June 12, 2004

JShop Server - Referring URL Notes

Just did some research on Referring URLs, and thought I’d share what I found.

First, all the info below assumes that JSS is able to pick up the referring URL. This is not always the case, based on what browser is used, what other things the user has on their computer (e.g. Norton Internet Security http://www.symantec.com/sabu/nis/nis_pe/ can filter this out), and (I believe) how the server is set up. OK, the rest of the info assumes that JSS can pick up the referring URL.

To find what external links the customers are coming from…
- Go to Admin area / Log Section / General Options
- Set “Enable Visitor Logging” to “on”
- “Ignore Referrers From Reports” must include your site’s URL (see docs)
For visitors that arrive after this change, you can see what link they came from by going to admin / log section, check “Referring URL” in the “Select Reports” section, and then click on the “show reports” button. NOTE: “Direct/Unknown” are visitors that either type your URL directly, or cases where JSS is not able to pick up what the referring URL is.

To find out what orders come from a Referring URL, open admin / orders. Open up the details for an order (by clicking the order number in the column headed “Order"). At the bottom, you’ll find the “Referring Site” where the order came from.

NOTE: this info is only collected when creating a new shopping cart. To force a new shopping cart on your machine, clean out your existing cookies before clicking on the external link. I IE, you do this by going to the tools menu, Internet Options, general tab, and hitting the button “Delete cookies…”.