Sunday, March 27, 2016

Full List of AdWords URL Parameters for Tracking Templates

AdWords has added the ability to add parameters to all your URLs via Shared Library -> URL
options -> Tracking Template, which was a very welcome upgrade to those of us who tag all our URLs. However, I struggled to find a complete list of parameters available to me for use in the Tracking Template, and decided to make my own list and share it.

However, when investigating the creation of the table, I found a Google page "Set up tracking with ValueTrack parameters", which has a complete list of all the values and give good explanations. To find the list, you will need to expand the sections in "Available ValueTrack parameters" to see the values, but the list seems complete.